Tuesday, July 28, 2009

Sidekick Sync - is it too late???

So it is finally here. An app that supports real-time push email, synchronization (contacts, email, calendar, etc) and attachment viewing on the T-Mobile SideKick. The question I ask is this - is it too late for us Sidekick fans.

The Sidekick was the original "must-have" device. It had the buzz, the design and the coolness (Hey..Paris Hilton owned one). It did a lot of things for us, office email was not one of them. As we grew older, this device lost it's charm when we had to consider carrying 2 devices, one for personal use (ie Sidekick) and one for office emails (Blackberry/Treo). In the end, the Sidekick became a dinosaur.

After all these years, they finally come up with a third-party app "that allows Microsoft Outlook and Exchange users to wirelessly synchronize their Sidekick address book contacts, calendar, tasks (to dos), and provides full two-way synchronization including conflict resolution, field mapping, and data filtering." Costs $4.99 a month to boot.

We just don't see the Sidekick doing well, with or without the app. The Sidekick is not hip enough for the younger generation and not feature-rich enough for the older crowd. It is what it is..a once popular handset that won't go away because the carrier (TMobile) won't let it die. Kinda reminds us of Brett Favre (la Sidekick) and the Vikings (la TMobile). Atleast Brett retired. It is time to do the same with the Sidekick.

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